Personal Branding Photography for Creatives, Entrepreneurs, and Professionals

Musician / Rock & Roll Legend

Simon Diez is a highly accomplished photographer with a remarkable ability to enhance the natural personality of his subjects. He has consistently demonstrated exceptional lighting techniques and remarkable speed in capturing stunning images. He’s Bruce  Kulick approved!

Wardrobe & Fashion Stylist

Affordable professional portrait photography—this is a rarity. An amazing artist who is easygoing, receptive to creative input, and extremely knowledgeable and talented. The makings of perfect collaborations.

Thank you again to Simon. If you have the opportunity... work with Simon!

He listens to and communicates well with his models. Somehow, he was able to use even my anxious enthusiasm and capture images of me that are so natural, and we had fun making them. His execution, speed, and mastery of lighting, combined with his intimate, glamorous style, make it very easy to keep coming back for the Diez Difference.

Model

Simon is an amazing photographer and provides a one-of-a-kind experience. He creates a fun and professional atmosphere, making every session enjoyable.

His studio has tons of props and wardrobe items to borrow if that is something that interests you. His work is absolutely beautiful.

Call. Set up a shoot. I promise you won't be disappointed. Highly recommended!

Do it!

Model

You will not regret this booking. You'll have a great time shooting, and you'll walk away with stunning photos that you can't wait to share.

Do it!

Cinematographer

Had an incredible photo shoot with Simon and his crew! They made me feel like a queen for the day and took some truly excellent photos of myself and my family that I’ll be able to cherish forever!

Highly recommend making an appointment and capturing a moment in time forever.

Professional Model / Actor

Simon Diez has become my favorite photographer to work with. An aspect I love about him is his high level of creativity throughout the entire photography process. Simon is able to constantly bring forth new concepts and innovative approaches to capture his work. His level of imagination has left me with breathtaking photographs.

There’s a high level of professionalism, attention to detail, and a friendly demeanor he brings that will surely make you feel confident and comfortable throughout your photoshoot. If anyone is looking for a photographer who has become a master of his artistic craft, I recommend working with Simon!

Life Coach

I had a great photoshoot experience with Simon. He took his time. I never felt rushed. Simon’s is great at making you feel comfortable and at ease.

He was very good at suggesting poses and his assistant carefully checked to see that hair and clothes looked good before each picture was taken.

On top of that, Simon did a great job of touching up little blemishes and making me look fantastic in the photos!

It was a terrific experience and I’m very pleased with my photos! Thanks, Simon.

Executive Director of The Seattle Repertory Jazz Orchestra

Simon is just a great photographer. It may sound trite, but the session changed my life. The perception that people had of me after I changed my social media profile to one of Simon's photographs was immediate—we can't help it, we are often damaged or we benefit from other people's perceptions of us. Simon helped me define the perception I had of myself and then translated that into a photograph.

His work is not cheap to buy; he's as professional as any photographer in LA or NYC. But it was worth every penny for what it gave me as a professional. Highly recommend, with all sincerity.

Writter

Great guy—he knows what needs to be done, and you don't have to worry about anything when you go to his studio. Follow his word with your idea of what you want, and you'll come out with an amazing portrait of yourself and an incredible studio experience.

This studio is like no other. Mood-wise, it’s fun, calm, and free of judgment. You don’t feel like all the pressure is on you, making the entire experience truly enjoyable.

Model

One look at his photography, and you will want to shoot with him. One shoot with him, and you'll already be wanting to schedule another. His knowledge of lighting and posing is very evident!

He is a perfectionist with his skills but such a laid-back, fun person to be around. He definitely made our experience so enjoyable!

I’ve never invested in professional photos. Is it really worth it?

Your brand is your first impression—your online handshake. And let’s be honest, first impressions matter.

Great photos don’t just make you look good—they make people stop scrolling, pay attention, and take you seriously. They open doors, start conversations, and build trust faster than a 5-paragraph bio. And let’s be real—who even reads those anymore.

Everything is visual now. This isn’t some fancy luxury—it’s your leverage. It’s how you show up like the pro you are, even before you say a word. And once you see yourself through my lens, you’ll know you made the right call—and wonder why you didn’t do it sooner.

I hate being in front of the camera. I feel awkward and don’t know how to pose.

You’re not supposed to know how to pose—that’s my job. I’ll guide you through every move with clear, simple direction so you feel confident and actually enjoy the process—maybe even surprise yourself along the way.

I’m not photogenic. There’s no way I can be the face of my business.

You don’t need to be photogenic.

You need a photographer who knows how to guide you, light you, and connect with you. I’ll show you a version of yourself you’ve never seen—but always had in mind, believed in, and hoped others would see too.

I’ve had headshots done before and didn’t like how they turned out.

You didn’t have the right experience. I don’t just take pictures—I create an environment where you feel seen, heard, and confident.

This isn’t just a photo session—it’s an incredible experience for you and your brand. I’m confident you’ll walk out loving what you see—and wanting to come back. If not, you get your money back—and I’ll buy you a coffee. My treat.

I don’t have time for this. I’m running a business.

That’s exactly why you need this. You’re busy—I get it. But in a world where everything is visual, your image is your brand.

I’ve streamlined the entire process—from pre-shoot planning to final delivery—so you get the best results. Fast, efficient, and impactful—without wasting your time.

My photos don’t reflect who I am or the quality of my business.

Generic photos don’t build trust. Together, we’ll create images that feel like you—powerful, personal, and professional.

Your audience won’t just see a brand; they’ll see the human being behind it.

I feel invisible online. Nobody really notices me.

Let’s fix that. Feeling invisible isn’t a problem—it’s an opportunity to reveal someone the world didn’t know they were missing.

My photos get attention for the right reasons. They don’t just look good—they spark connection, tell a story, and make people stop scrolling. Trust me, that’s probably why you’re reading this right now :)